Tan Kim

Tan Kim

I am Tan Kim, Assistant Professor of Management at Texas A&M University, San Antonio.

My research examines social evaluations (celebrity, reputation, status) in complex environments, focusing on how these influence stakeholders’ cognitive processes and decision-making. I am particularly interested in exploring how emotional resonance develops between organizational actors and audiences in celebrity formation, especially when rational track records are limited.

Additionally, I analyze how socially constructed categories shape evaluation processes. These research streams cover interactions between organizations/executives and both external (investors, customers, and suppliers) and internal (employees) stakeholders.

I also examine the temporal aspects of social evaluations, emphasizing the role of emotional connections in their evolution. To conduct my research, I employ content analysis and machine learning techniques.